Tom

I’m Tom Williams, an experienced graphic designer specialising in brand and visual identity design, typography and annual report design. Recent projects are listed below.

About me
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Corporate RolexOnzo 2.0Lee & Man Paper Co.Pachubei20 WaterMimo
Charity
British Heart FoundationAshoka x ebay FoundationAlzheimer’s Society
Arts The Green Marketing ManifestoRobert WorbyGeorge Solti AccademiaAudioArtWhich Way UpFlower of London
Commune
Startups Onzo 1.0Mime IndustriesFederation CoffeeB.O.S.S
Personal 60 Year CalendarMusic Design

LogosVarious logo marks
Links
MixcloudInstagram

Client: Mimo

Project: Visual identity for a telecare brand

Scope: Concept, creative direction, art direction, layout, artwork
Mimo was a telecare brand that provided a product-service system to remotely monitor the elderly and infirm via a system of home sensors and an a web interface. 

The identity was designed to feel like a trustworthy and reliable, modern technology parter for relatives, care providers and helthcare professionals – the primary audiences for the service. 

A main logo was designed which combined two interlocking letter ‘M’s, along with sub-brands and a range of marketing materials, as well as a set of brand guidelines.