Tom

I’m Tom Williams, an experienced graphic designer specialising in brand and visual identity design, typography and annual report design. Recent projects are listed below.

About me
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Corporate RolexOnzo 2.0Lee & Man Paper Co.Pachubei20 WaterMimo
Charity
British Heart FoundationAshoka x ebay FoundationAlzheimer’s Society
Arts The Green Marketing ManifestoRobert WorbyGeorge Solti AccademiaAudioArtWhich Way UpFlower of London
Commune
Startups Onzo 1.0Mime IndustriesFederation CoffeeB.O.S.S
Personal 60 Year CalendarMusic Design

LogosVarious logo marks
Links
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Client: Lee & Man Paper Company

Project: Brand identity for sustainable tissue products

Scope: Logo design, visual identity, and brand guidelines
Lee & Man Paper Company, one of the largest suppliers of tissue and paper products in Hong Kong and China, launched a sustainability initiative to manufacture all their paper from bamboo. As part of this, the company decided to introduce a new tissue brand, named ‘Hanky’, which required a new logo and visual identity to reflect its eco-friendly ethos and the fact that the product is made entirely from bamboo.

The brand identity was designed to feel clean, modern, and approachable, and to appeal particularly to young families. I created a bold, memorable logo mark that combined the letter ‘H’ for Hanky with a bamboo motif, symbolising the product’s sustainability and core material.

A comprehensive style guide was also produced, providing clear guidance on colour, typography, and imagery, ensuring the brand could be applied consistently across packaging, marketing materials, and digital platforms.