Tom

I’m Tom Williams, an experienced graphic designer specialising in brand and visual identity design, typography and annual report design. Recent projects are listed below.

About me
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Corporate RolexOnzo 2.0Lee & Man Paper Co.Pachubei20 WaterMimo
Charity
British Heart FoundationAshoka x ebay FoundationAlzheimer’s Society
Arts The Green Marketing ManifestoRobert WorbyGeorge Solti AccademiaAudioArtWhich Way UpFlower of London
Commune
Startups Onzo 1.0Mime IndustriesFederation CoffeeB.O.S.S
Personal 60 Year CalendarMusic Design

LogosVarious logo marks
Links
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Client: George Solti Accademia

Project: Visual identity and marketing materials for 2024 courses

Scope: Branding, visual identity, and marketing materials for a prestigious opera training academy
The Georg Solti Accademia nurtures the next generation of exceptional opera singers and répétiteurs, supporting them as they launch their professional careers in the global opera industry.

For the 2024 series of courses and events, I designed a visual identity and marketing materials that captured the dynamism, musicality, and artistry of both the disciplines and the participants.

The design approach focused on expressive typography and dramatic colour palettes, creating a visual language that conveyed energy, creativity, and sophistication. This allowed the identity to reflect the passion and excellence of the academy while remaining flexible across a range of applications, from print collateral to digital promotions.

The result is a cohesive, engaging, and visually striking identity that celebrates musical artistry and positions the Georg Solti Accademia as a vibrant and inspiring institution within the opera world.