Tom

I’m Tom Williams, an experienced graphic designer specialising in brand and visual identity design, typography and annual report design. Recent projects are listed below.

About me
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Corporate RolexOnzo 2.0Lee & Man Paper Co.Pachubei20 WaterMimo
Charity
British Heart FoundationAshoka x ebay FoundationAlzheimer’s Society
Arts The Green Marketing ManifestoRobert WorbyGeorge Solti AccademiaAudioArtWhich Way UpFlower of London
Commune
Startups Onzo 1.0Mime IndustriesFederation CoffeeB.O.S.S
Personal 60 Year CalendarMusic Design

LogosVarious logo marks
Links
MixcloudInstagram

Client: Alzheimer’s Society

Project: Graphic design work across the charity

Scope: Brand identity rollout, annual reports, and multi-department design support.
Over the past number of years, I have worked as a freelance designer at the Alzheimer’s Society, supporting the implementation of the charity’s refreshed brand identity across print and digital channels.

I collaborated closely with teams across the organisation — including Events, Fundraising, Research, and Digital Marketing — to produce a wide range of design outputs that reflect the Society’s mission and values.

Key projects included the design and production of the 2022/23 and 2023/24 Annual Reports, marking the first editions created entirely using the new brand identity, streamlining production and ensuring consistent, high-quality visual communication.

This work helped strengthen the Alzheimer’s Society’s visual presence, improving brand cohesion and supporting the charity’s communications across multiple channels.